Fashion identity for HAY design


Fashion, Trends

September 26th, 2013 at 12:44 PM

Fashion identity for HAY design by Merel Korteweg

"I observed the trend that lots of fashion companies expanding with a interior line but did not see any good example for the opposite way. This inspired me to extend the danish interior design company Hay with a fashion identity. Hay works in product families and to maintain that approach I opted to stick to three style families and created elaborate mood boards. I directed a styled photoshoot to capture the essence of each. The natural style, the architect style and the explorer style."

via thisispaper