Hungarian fashion label specialized in urban cycling apparel, UrbanLegend Cyclewear, presents today the SS14 collection at Spin London, a 3 day fair which curates the most progressive international cycle brands.
UrbanLegend shares with us a sneak preview of their SS14 ‘Adventurers’ collection. Catered for the restless urban cyclists and travelers on the road. The collection proposes a summer wardrobe consisted of pack-away jackets, shorts, hoodies, vests and lightweight cape-dresses, for the on-the-go urban cycler.
The campaign shot by Marcell Rév, is an ode to german visual artist Gerhard Richter, … as Urban Legend travels through collective memories of road tripping. This blurred journey is full of flashy road signs where one is forced to act quickly. These signpost colors are also reflected in the garments: indulgent blue, vivid white and imperious red tones which makes the essence of ‘Adventurers’.