Rivals by Familiar x Instrument - celebrating World Cup

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Exclusive, Fashion

July 5th, 2014 at 10:24 AM

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Rivals by Familiar x Instrument - celebrating World Cup

Fashion-based print publication Familiar in collaboration with independent digital creative agency Instrument, celebrate the launch of Familiar’s 5th issue release with the interactive editorial “Rivals”, a story that merges high fashion and moderna sport through the subtle them of rivalry, making a nod to this year’s World Cup. The timely launch of Familiar in both print and digital versions during Wold Cup caters to a global audience that’s turned into the world’s tournament yet desires a fashion-skewed story. 

Familiar founder and Associate Creative Director at Instrument Justin Gorman, imagines the intersection of fashion and sport, teammates and competition, analog and digital in “Rivals”. New York based photographer Tyler Kohlhoff and stylist Lana Jay Lackey captures perfectly the emotional pitch of sport and competition among two rivals, putting fashion aesthetics head-to-head with performance sportswear. 

Featured brands include Hood by Air, Nike, adidas, Y-3, General Idea, ODD and Portland-based Machus. “Rivals” 5th issue in print will be available for purchase on Familiar’s site later this summer. Experience "Rivals" online and enjoy the images we present you here today... 

Rivals by Familiar x Instrument - celebrating World Cup