Interview: Ignacia Zordan - Fashioning Chile

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Fashion

February 9th, 2015 at 01:18 PM

Interview: Ignacia Zordan - Fashioning Chile

Interview: Ignacia Zordan - Fashioning Chile

Interview: Ignacia Zordan - Fashioning Chile

Interview: Ignacia Zordan - Fashioning Chile

Photography: Stas Kalashnikov / Styling: Liza Ostanina / Model: Sharon Timmer @ Women


“Fashion, to me is a form of expression no different from other forms of art. A social tool; it’s about matching your inside to your outside, it’s attitude and confidence to approach life. Just like building a house for your spirit.”


After studying Visual Arts in her homeland, and culturally rich Santiago (Chile), Ignacia Zordan moved to Paris in 2009 searching to find ways to expand her possibilities in the fashion world. A true citizen of the world and young at heart, Ignacia did not stop there… and launched her eponymous label after working for renown fashion houses. 

Looking to broaden her horizons internationally, and after her debut presentation of the SS15 collection in Paris last year, Ignacia opened her own online shop and one in We Are Selecters Stores. We catch up with Ignacia to know more about the woman, the designer and the label’s future.

Tell us a bit about your education background? 

I studied Visual Arts specializing in engraving techniques, silkscreen, woodcut, and lithography in Santiago, Chile.

Where did you complete your fashion studies and what's the overall balance from this experience?

After art school I studied fashion design at Studio Bercot, Paris. I choose this school because it focuses mainly on the creative process. Studying art and fashion was a great combination for me, it gave me tools and a different perspective from things. Living in Paris was also part f the process of learning about fashion, about style and luxury. Been able to be part of the fashion industry has been a very formative experience.

With which fashion houses did you do internship with? and how was the overall experience like?

I worked with Rick Owens, Manish Arora and Paco Rabanne, from each house I got amazing experiences. I learned things that are not teach at school, it was a great complement, I got to see the business side of fashion, showrooms, casting, shows, buyers, sellers, and also to be a part of a studio team, to be involve in the process of designing. It was very inspiring and gave me the itch to try it on my own.

What is fashion for you? 

Fashion, to me is a form of expression no different from other forms of art. A social tool; it’s about matching your inside to your outside, it’s attitude and confidence to approach life. Just like building a house for your spirit.

After launching your eponymous label last year, how do you foresee the future for it?

This was my debut as a designer, It was about proving myself; now I am working on a next collection and I’m mostly interested in building work team, a family. I’m also trying to find through my work a middle point between art and fashion; … a work in progress.

“H’ain is about freedom and equality of genders. This is a women’s collection for girls that are not afraid to compromise their sexuality by wearing men’s garments, which basically brings us to a unisex collection.”

Interview: Ignacia Zordan - Fashioning Chile

Photography: Yulya Shadrinsky / Styling: Nikhill D. & INI / Model Smita K Lasrado


Tell us a bit about your debut collection, …H'ain, your main sources of inspiration and how it was originated…

It was an idea that I was thinking about for a while. I did a lot of research and I was gathering the ideas when I had the chance to work in India last year -  a perfect place to start this adventure. I got a pattern master and started doing prototypes, soon after I had the entire collection completed. India is an amazing place to find fabrics, techniques, … and they have a tradition in clothes manufacturing. 

H'ain has three main sources of inspiration. All started with a dress from Laos - I’m very inspired by Asiatic dresses, I like their minimalism and simplicity.  The second source is sportswear, I wanted to make clothes that allow you to be comfortable and active, to be free to move but with a twist of style, so you can easily wear them  at work or partying. 

The last source was South Americans tribes, I’m very inspired by folk in general. I chose this particular tribe, the Selknam’s, because of their iconographic dimension but I was also very interested in their myths. Actually, it was one of these myths that gave the name to the collection: H’AIN. A myth that tells the story of a power dispute between men and women. 

H’ain is about freedom and equality of genders. This is a women’s collection for girls that are not afraid to compromise their sexuality by wearing men’s garments, which basically brings us to a unisex collection.

Interview: Ignacia Zordan - Fashioning Chile

Photography: Yulya Shadrinsky / Styling: Nikhill D. & INI / Model Smita K Lasrado


At WAS we select what we love and what we believe others will too; from the fashion, music and independent art scene. Could you select for us a one-to-watch designer, a music theme and artist or photographer? 

Lafawndah!! You should check Lafawndah, she is a musician; one of these amazing artists with style and a strong personality, making sounds that feels like NOW. I feel connected to her vibe.

Interview: Ignacia Zordan - Fashioning Chile

Lafawndah wearing Ignacia Zordan Tube Dress


Your ideal place to escape to is...? Your ideal day is like...? 

"anywhere, anytime, just away"

An ideal day for me is when I go home feeling that I’ve been productive and feel satisfied with my work. I go to sleep and don’t think about anything else.

Shop Ignacia Zordan’s SS15 collection! Now in WeAreSelecters Stores!