S M K's inspiration for the Fall/Winter 2015 collection was inspired by the ‘back to the land’ concept - a body of thoughts explored by the XXI century thinkers.
To honor the genuine art of living from the land and express the passion for nature, designer Sandra Meynier Kang's research was focused on farmers' clothes and how they could be transformed into an elegant outfit.
The collection’s silhouette is a delicate blend between S M K casual signature style and the lines reminiscent of a certain vintage repertory, ... with materials being selected according to their composition.
The Seoul-based French brand took the challenge to minimize the use chemical components, usually present in a broad range of winter fabrics. Staying faithful to its core values, S M K has used only materials sourced out and produced in Korea.
S M K keeps on working on institutional actions, and for this FW season in particular, the label has started a new a partnership with a non-lucrative association finding alternative solutions to solve ecological, sociological, communal and financial contemporary issues.