JOSEPH Women’s SS16 - Balance Of Masculine Femininity

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Fashion

February 6th, 2016 at 04:02 PM

JOSEPH Women’s SS16 - Balance Of Masculine Femininity

JOSEPH Women’s SS16 - Balance Of Masculine Femininity

JOSEPH Women’s SS16 - Balance Of Masculine Femininity

JOSEPH Women’s SS16 - Balance Of Masculine Femininity

JOSEPH Women’s SS16 - Balance Of Masculine Femininity

Dictated by the sensibilities ingrained at the core of JOSEPH, the Spring/Summer 2016 campaign is stripped back; with a focus on simplicity, functionality and ease that underpin the collection. By questioning the definition of sexes, gender and power, the campaign explores the contrasts at play. Shot in signature b&w, a sense of strength is discovered, vulnerability touched upon through warm tones and a soft focused lens. The spirit of JOSEP woman preserved in a balance of masculine femininity.