LeoVegas has signed a partnership with Italian football club Inter Milan.
Through the agreement, LeoVegas.News will be the new Infotainment Partner of the club for the next three years.
“Inter and LeoVegas.News is a combination that was born with the desire to constantly engage the Nerazzurri fan community,” a statement from Inter read.
Inter Milan Chief Revenue Officer Luca Danovaro commented: “We are very pleased to welcome LeoVegas.News to the Nerazzurri partner family. Offering exclusive and high quality content to our international fanbase is one of the cornerstones of the growth strategy to increasingly become a global entertainment company and we are happy to have found the same attention and desire for growth in this area also in LeoVegas.
“This new partnership will allow our fans to be even more part of the Inter world.”
The deal will provide wide visibility to the LeoVegas brand during the club’s home matches at the San Siro stadium, with the LeoVegas.News logo appearing on the sideline LEDs and on the giant screen, with branding also visible at the club’s Suning Training Centre in Appiano Gentile.
“We are particularly proud to have become Infotainment Partner of FC Internazionale Milano, one of the most famous and loved clubs on an international level,” said Niklas Lindahl, CMO of LeoVegas.News.
“Our partnership is based on sharing a cultural approach to digital entertainment that engages and excites Nerazzurri fans and football lovers in general, which can tell interesting anecdotes, stories and curiosities for our users.
“Furthermore, through the Inter Legends we will be able to retrace the great Nerazzurri history and narrate the crucial points that have made it one of the most important teams on a world scale. Our goal will be to spread and highlight the values and sports heritage that binds LeoVegas.”
