FanDuel Group is holding its first company-wide Play Well Day to announce a series of additions to its responsible gaming initiatives.
It comes as the group aims to help mark the American Gaming Association’s Responsible Gaming Education Month.
FanDuel has commenced the commitments with a renewed partnership with seven-division boxing champion Amanda Serrano, who has joined Craig Carton as a Responsible Gaming Ambassador.
As part of the new multi-year extension, Carton, who hosts The Carton Show on FS1 and Carton and Roberts on WFAN 101.9 FM/660 AM radio in New York, will kick off the FanDuel/Craig Carton College Tour with stops at campuses beginning this autumn.
“I am excited to continue working with FanDuel on raising awareness and advocacy for problem gambling,” said Carton. “Our first year together focused on training and identifying ways to better protect customers through advocacy.
“Moving forward, speaking to young adults about my story and how they can learn from it is something I’m incredibly passionate about. I can’t wait to kick off our campus tour later this month.”
Serrano meanwhile will film a series of responsible gaming public service announcements in English and Spanish to better serve FanDuel’s customers.
“I am delighted to be joining FanDuel and Craig as a Responsible Gaming Ambassador,” said Serrano. “I appreciate how serious the team at FanDuel takes this issue, as it’s one of personal importance to me. Being able to use my platform to advocate to sports fans a play well lifestyle is something I’m proud to be a part of.”
As members of the FanDuel Responsible Gaming Team, Serrano and Carton will play an active consulting role with FanDuel’s responsible gaming operations and customer service teams, and produce content that encourages customers to play within a budget and to never chase losses.
Adam Warrington, Vice President of Responsible Gaming at FanDuel Group, commented: “The opportunity to continue our partnership with Craig while also welcoming Amanda to our Responsible Gaming Ambassador team will allow FanDuel to connect with more consumers about our beliefs around how to play well.
“We’re proud to further our commitment to developing programmes, partnerships, and tools that aim to make a tangible difference in responsible gaming.”
