Highlight Games has renewed its exclusive deal to access archive Turkish Super Lig football footage, for use in its sports betting, gaming and lottery products.
The supplier, along with its partners Sisal Sans and the Turkish National Lottery, have been distributing Highlight Games’ Turkish Soccerbet product to the market since 2019.
Thanks to this renewal of rights, Highlight Games will gain further access to decades of archive Turkish Super Lig footage, all of which will be exclusively available for use in its Soccerbet product and instant win games.
Steven Holmes, Highlight Games Co-CEO, said: “Following the very successful launch and deployment of Highlight Games’ Turkish Soccerbet product, I am delighted to announce that our commitment to excellence in video virtual sports has resulted in the renewal of our contract for the foreseeable future.
“The renewal of these rights confirms Highlight Games as the global leader in the video gaming space, with an unrivalled portfolio of entertaining and exclusive content. Our business continues to go from strength to strength as we build our brand and product offering, and we look forward to celebrating the continued success of our Turkish Soccerbet products on a global basis.”
Highlight Games is a video virtual sports and instant games specialist based in London that creates sports-focused betting experiences. The company’s Soccerbet game is used across European markets, and its branded portfolio of products (which includes NBA Last 60) is available in gaming and lottery markets across the world.
Recently, the company signed a partnership with Premier League champion Manchester City.
