Aristocrat Gaming and the New England Patriots have signed a multi-year partnership in which the supplier will become the official partner of the Patriots and its Gillette Stadium.
Per the deal, Aristocrat will have signage in prominent positions throughout the stadium, including in-stadium, on the concourse and branding in-game.
There will also be in-game promotions for Aristocrat and game-day activations.
Aristocrat Gaming CEO Hector Fernandez said: “We are ecstatic to partner with the New England Patriots, one of the most successful and legendary franchises in the NFL.
Kraft Sports + Entertainment VP of Corporate Sponsorships, Murray Kohl, added: “The Patriots and Gillette Stadium are excited to partner with Aristocrat Gaming and explore many new opportunities to engage with our fans.
“We are thrilled to work with their innovative team on multiple activations and branding opportunities at Gillette Stadium throughout the Patriots season, as well as have the Patriots branding featured on their slot machines nationwide.”
Kraft Sports + Entertainment is the owning body of the New England Patriots, the NFL’s joint-most successful team with six Super Bowl wins.
The news of Aristocrat’s partnership with the Patriots follows the supplier’s recent multi-year slot licensing agreement to build land-based NFL-themed slot machines.
Fernandez said: “We look forward to bringing our NFL-themed slot games to casinos across Massachusetts, providing an opportunity for passionate Patriots fans to experience their favourite team in new and exciting ways.”
Aristocrat’s NFL licence for themed games will give players the chance to select their favourite team when using land-based gaming machines.
