Caesars has launched its Caesars Sportsbook & Casino Truck Tour, a campaign aimed at engaging new fans, which will see an 18-wheeler truck travel across the United States as part of the promotion.
The truck will ‘stop at the biggest sporting events and select Caesars destinations to provide unique fan experiences fit for a Caesar,’ starting in New York with the Buffalo Bills vs Tennessee Titans, the opening Monday Night Football game of the season.
Eric Hession, President of Caesars Digital, spoke about the promotion, saying: “Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us.
“The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localised and targeted approach in our second year. We can’t wait to engage fans on the road, and we’d like to thank our great partners for making this possible.”
Following the NFL game, the truck will embark across the US, only stopping in states with legalised gambling and multiple Caesars resorts along the way.
Omaha Productions will provide digital content creation and live event production for the tour, which ex-NFL Quarterback and Indianapolis Colts legend, Peyton Manning, founded.
Commenting on the tour, Manning said: “The team at Omaha could not be more excited to hit the road with our friends at Caesars this football season. Alongside Caesars, we’ve designed an unforgettable live experience that is sure to delight sports fans across the country.”
The tour will end at Super Bowl LVII in Glendale, Arizona, which already has Caesars Sportsbook and Guy Fieri’s DTPHX Kitchen + Bar at Chase Field.
