Amazon has agreed a new partnership with DraftKings, which will now become a main sponsor of its Thursday Night Football (TNF) show on Prime Video.
The deal will start on Thursday 15 September, when the Los Angeles Chargers face the Kansas City Chiefs, and will give fans ‘engaging pregame content and unique betting offers throughout the NFL season.’
The multi-year agreement will feature across all 15 of Amazon’s Thursday night games, while DraftKings will also offer TNF-themed content through its DraftKings sportsbook app.
Stephanie Sherman, DraftKings CMO, said of the new deal: “The NFL season is the most active time of year for our customers, so collaborating with one of the world’s leading technology brands to offer engaging content to viewers of TNF on Prime Video is a tremendous opportunity for DraftKings.
“Prime Video is an innovator in live content and we both have a similar focus on constantly improving our customers’ experiences. We look forward to working with Amazon to bring millions of viewers a premium and enhanced experience during TNF on Prime Video all season long and for years to come.”
Meanwhile, Danielle Carney, Head of NFL Sales, Amazon Ads, added: “We are thrilled to collaborate with DraftKings to bring fans more insights and excitement as part of the TNF viewing experience. DraftKings content will contribute to lively pregame discussions, fan engagement and, perhaps, some bold predictions from our on-air talent.”
