Scientific Games has revealed it will extend its partnership with the Texas Lottery to provide scratch ticket games and custom promotions.
The new agreement, now valid until 2034, will see Scientific Games provide the state with its new SCiQ system, which it claims is a ‘ground-breaking lottery retail technology ecosystem that improves in-store display and security for scratch tickets, and offers retailers inventory, marketing, accounting and operational efficiencies.’
The launch of the new products is due to start in 2023 and includes real-time data, alongside portfolio management at locations where the system is installed.
On the deal’s announcement, Gary Grief, Executive Director of the Texas Lottery, said: “Scientific Games’ products and promotions played an important role in the Texas Lottery achieving more than $6.73bn in scratch ticket sales for fiscal year 2022.
“We look forward to partnering on more memorable player experiences together while bringing SCiQ to our retailers to advance the technology supporting our scratch ticket game sales.”
Meanwhile, John Schulz, President Americas & Global Instant Products for Scientific Games, also commented: “Scientific Games applauds the Texas Lottery for its ongoing vision in the retail and player entertainment experience, and in advancing the lottery retail environment. We will continue our long-standing support for the Texas Lottery’s mission to generate good cause funding with exciting brands and innovative games and promotions that Texas players love.”
The partnership between Scientific Games and the Texas Lottery stretches back to 1992, when the state’s lottery started – during which time it has generated more than $35bn for good causes.
