Sportradar has partnered with Hard Rock, providing its portfolio of live streaming sports content to Hard Rock Sportsbook.
The supplier’s solutions will power Hard Rock Sportsbook’s new in-app Streaming Hub too.
Customers using Hard Rock Sportsbook will now have access to over 150,000 contests from 392 sports leagues and events provided by Sportradar.
These include: the NHL, Copa del Rey, Bundesliga, Chinese and German basketball leagues, Polish Table Tennis Elite Series, International Tennis Federation and Association of Tennis Professionals.
Sportradar Group Head of Regional Sales Michael Gandolfo said: “With the increase of mobile and growth of in-play sports betting in the US, live streaming has become more important than ever.
“By providing our extensive portfolio of content, Sportradar has met that challenge and will enable Hard Rock Sportsbook to enhance its product with an even more engaging and entertaining customer experience.”
President of Hard Rock Digital, Matt Primeaux, added: “Hard Rock Sportsbook’s new Streaming Hub is one of several recent innovations that demonstrate our commitment to building the best sports-betting product in the market and delivering the ‘Hard Rock experience’ to our players anytime, anywhere.
“With Sportradar’s worldwide sports properties, this streaming content represents always-on entertainment and provides our players with a dynamic live betting experience through our app.”
Hard Rock Sportsbook says it has been able to rapidly expand its presence in the US market using Sportradar’s data and content solutions, with the latest deal adding to the pre-existing relationship between Sportradar and Hard Rock.
Earlier this week, Sportradar announced a partnership with SportsGrid.
